Client Context
On 25 March 2026, AVERT gathered approximately 400 participants at Vale Suíço Resort for its annual convention. Looking to move beyond the traditional conference format, the organisation wanted to create a more dynamic and engaging experience that would actively involve delegates rather than position them as passive attendees.
Inspired by the excitement, strategy and teamwork of international football competitions, AVERT sought an experience that would energise participants while reinforcing key business behaviours such as collaboration, communication and collective achievement.
To bring this vision to life, we were thrilled to transform the conference into a World Cup–Style Team Experience.
The Objective
AVERT wanted to transform its annual convention into an interactive and memorable experience that would:
- Engage a large audience through active participation
- Strengthen teamwork and communication
- Encourage strategic thinking and decision-making under pressure
- Reinforce alignment around shared goals
- Create a high-energy experience that participants would remember long after the event
Our Approach
To capture the atmosphere and excitement of a World Cup competition, we designed a large-scale team challenge involving 27 teams competing across multiple football-inspired activities.
The experience began with an interactive plenary session that introduced participants to the competition format and objectives. Teams then took part in a football-themed quiz that immediately generated energy and healthy competition while establishing the first rankings.
From there, teams entered a strategic planning phase, analysing their strengths, assigning roles and developing tactics to maximise their performance throughout the day.
A series of football-inspired challenges, including the activity GOALL!, required teams to balance creativity, strategy and execution. Participants built squad line-ups with limited resources, developed sponsorship and marketing strategies, designed stadium models and tackled a range of problem-solving activities.
To strengthen team identity and engagement, each team also created its own anthem, crest and jersey, fostering a strong sense of belonging and team spirit.
As the competition progressed, participants faced a variety of practical football challenges, including penalty shootouts, technical skills circuits, ball-control exercises and goal-finishing tasks. These activities demanded focus, adaptability, communication and effective decision-making under pressure.
One of the most memorable moments of the day came through a large collaborative mosaic challenge. While teams competed throughout the event, this activity required all 27 teams to work together towards a single shared outcome, highlighting the importance of alignment, communication and collective effort.
Following the challenges, participants reflected on their experiences during a facilitated debrief session before gathering for the final rankings and awards ceremony.
Outcomes & Feedback
The GOALL! experience successfully transformed AVERT's convention into a highly engaging and immersive event.
Throughout the programme, participants demonstrated exceptional energy, involvement and collaboration. The combination of competition, creativity and reflection helped delegates experience firsthand how team performance is strengthened through communication, alignment and shared purpose.
Key outcomes included:
- High levels of engagement across a 400-person audience
- Strong collaboration and communication between teams
- Greater focus on strategy, adaptability and decision-making
- Increased team identity and sense of belonging
- A powerful demonstration of collective success through the collaborative mosaic activity
The Result
By turning AVERT's annual convention into a World Cup-style competition, we provided far more than entertainment. The experience created meaningful opportunities for participants to practise collaboration, strategic thinking and teamwork in a dynamic and memorable environment.
The event demonstrated that while competition can drive performance, long-term success is achieved when individuals align around a common goal and work together towards a shared outcome.
For AVERT, the result was an energising convention experience that left participants engaged, connected and inspired.
